Marketing plans : how to prepare them, how to use them /
Saved in:
| Author / Creator: | McDonald, Malcolm. |
|---|---|
| Edition: | 6th ed. |
| Imprint: | Oxford : Butterworth-Heinemann, 2007. |
| Description: | xvii, 675 p. : ill. (some col.) ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6825337 |
| Summary: | In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. |
|---|---|
| Item Description: | Previous ed.: 2002. Includes index. |
| Physical Description: | xvii, 675 p. : ill. (some col.) ; 25 cm. |
| ISBN: | 9780750683869 0750683864 |
