Marketing plans : how to prepare them, how to use them /
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| Author / Creator: | McDonald, Malcolm. |
|---|---|
| Edition: | 6th ed. |
| Imprint: | Oxford : Butterworth-Heinemann, 2007. |
| Description: | xvii, 675 p. : ill. (some col.) ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6825337 |
