Business practices in emerging and re-emerging markets /
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| Author / Creator: | Singh, Satyendra, 1966- |
|---|---|
| Edition: | 1st ed. |
| Imprint: | New York : Palgrave Macmillan, 2008. |
| Description: | xxii, 259 p. : ill. ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6828793 |
Table of Contents:
- List of Figures and Tables
- List of Abbreviations
- Acknowledgments
- Preface
- Notes on Contributors
- 1. Introduction
- Aims and Objectives of the Book
- Definition of Emerging Markets
- The Conceptual Framework of the Book
- The Pedagogy, Positioning, and Organization of the Book
- Summary of Chapters
- Part I. The Emerging Markets
- Part II. Business and Ethical Orientations
- Part III. Emering Lifestyle and Consumer Behavior
- Part IV. Emerging Business Practices
- References
- Part I. The Emerging Markets
- 2. Market Liberalization in Emerging Economies: Changing Business Practices
- Introduction
- Methodology
- The Theoretical Framework
- Omission of Politics in SAPs
- Political Interest Groups
- Emerging Economy of Kenya
- Economic Restructuring
- Logic of Reform
- Initial Responses to Market Liberalization
- Marketing Practices before Liberalization
- Government Interference in Perfectly Competitive Markets
- Changing Marketing Dynamics
- Market Share
- Product Quality
- Production Differentiation
- Economic Performance
- Price and Low-Cost Production
- Effective Distribution System
- Research and Development
- Raw Materials
- Financial Strength
- The Future of Marketing in Kenya's Emerging Economy
- Conclusion
- References
- Part II. Business and Ethical Orientations
- 3. Business Orientation, Brand Image, and Business Performance
- Introduction
- Background to the Study
- The Conceptual Model
- Marketing Orientation
- Social Orientation
- Economic Orientation
- Brand Image and Business Performance
- Methodology
- Research Design
- Data Collection
- Characteristics of the Sample
- Operationalization of the Measures
- Business Orientation
- Brand Image
- Business Performance
- Analysis
- Results and Discussion
- Marketing Orientation
- Social Orientation
- Economic Orientation
- Brand Image
- Implications for Managers
- Future Research Directions
- Conclusion
- References
- 4. Ethics and Profitability: Can They Coexist?
- Introduction
- The Conceptual Framework and Hypotheses Development
- Moral Philosophies: Deontological versus Teleological
- Link between CEV and Profitability
- Methodology
- Measurements to Variables
- Deontological and Teleological Variables
- CEV Scale
- Ethics-Based Profitability
- Data Collection and Sample Characteristics
- Data Collection
- Characteristics of the Sample
- Analysis and Results
- Discussion
- Directions for Future Study
- Conclusion
- References
- 5. Business Ethics and Marketing Practices in Nigeria
- Introduction
- Business Ethics
- Nigerian Business Environment as an Emerging Market
- Heavy Dependence on Petroleum (Oil)
- Low Agricultural Production
- High Unemployment and Underemployment of School Leavers
- Inflation
- Underutilization of Production Capacity
- Debt Burden
- Human Burden
- Unethical Business Practices
- Product Adulteration and Piracy
- Inadequate Information by Marketers
- Deceptive Packaging
- Poor Customer Services in Banks and Insurance Companies
- Lack of Guarantee for Mechanical Goods
- Misleading Advertisements and Deceptive Business Promotion
- Advance Fee Fraud and Money Laundering
- Shortchanging Customers
- The Ethics Project 2006
- Government Policies and Watchdog Agencies
- Economic and Financial Crimes Commission (EFCC)
- Independent Corrupt Practices and Other Related Offences Commission (ICPC)
- Nigerian Drug Law Enforcement Agency (NDLEA)
- Standard Organization of Nigeria (SON) and National Copyright Commission (NCC)
- National Agency for Food and Drug Administration Commission (NAFDAC)
- Conclusion
- References
- Part III. Emerging Lifestyle and Consumer Behavior
- 6. Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
- Introduction
- The Context
- The Choices: Pleasure versus Prescription
- Prescription-Based Choice
- Pleasure-Based Choice
- The Wine Consumer
- The Theoretical Framework
- Methodology
- The Attitude Scale and Data Collection
- Selection of the Product (Wine), Respondents, and Sample Characteristics
- Analysis
- Results and Discussion
- Implications for Managers and Conclusion
- Appendix
- References
- 7. Culture, Creativity, and Advertising
- Introduction
- The Culture-Creativity Framework
- Literature Review and the Field Perspective
- Methodology
- Selection of Countries
- Selection of the Product-Perfume Advertisements
- Selection of Magazines, Advertisements, and Respondents
- Results
- Discussion
- Recommendations
- Implications for Managers
- Limitations
- Future Research Directions
- Conclusion
- Acknowledgments
- References
- Part IV. Emerging Business Practices
- 8. The Current Marketing Practices in Ghana
- Introduction
- Background to the Study
- Structural Adjustment Program
- Literature Review
- Marketing Orientation
- Pre-SAP Market Conditions and Practices
- Emerging Marketing Practices in the Post-SAP Environment
- Hypotheses Development
- Marketing Orientation of Domestic and Foreign Firms
- Research Design
- Survey Administration
- Characteristics of Respondent Firms
- Operationalization of Measures
- Results and Discussion
- Perceived Importance of Marketing Activities
- Performance of Marketing Activities
- Managerial Implications
- Limitations and Future Research Avenues
- References
- 9. Performance Measurements of the International Joint Ventures in an Emerging Market
- Introduction
- Definition of Emerging Market
- Potential Benefits of IJVs
- Differences in Tastes, Demands, and Income Levels
- Differences in Factor Endowments
- Differences in Knowledge-Based Assets
- Differences in Government Regulations
- Cross-border Flexibility
- Bargaining Power
- Costs and Risks of Multiple Sources of Value
- Costs and Risks of Multiple Levels of Authority
- Presence of the After-Sales Services
- The Theoretical Framework
- Agency
- Trust
- Consensus or Conflicts about Goals
- Context-Based Bargaining Power
- Partners' Host Country Knowledge
- Control
- Size of the IJVs
- Strategy
- Technology
- Transaction Costs
- Culture and Society
- Long-term Orientation
- Economy and Market Size
- Government and Politics
- Industrial Structure
- Resources
- Performance Measurement
- Methodology
- Data Collection
- Data Analysis
- Case Studies
- Service Firm A
- Manufacturing Firm B
- Service Firm C
- Manufacturing Firm D
- Service Firm E
- Cross-case Analysis
- Findings
- Agency
- Control
- Strategy
- Technology
- Transaction Costs
- Culture and Society
- Economy and Market Size
- Government and Politics
- Industrial Structure
- Resources
- Contribution of the Chapter
- Future Research Directions
- References
- 10. Two Case Studies Harnessing Knowledge Capabilities in Emerging Markets: Offshoring and the Experience of MAC & Co.
- Introduction
- Recognition of Knowledge as a Core Competence
- Background to the Research and Information Center
- From Research and Information Functions to Knowledge Center
- Creation of an Internal Buy-in for MKC
- Building Momentum
- The Current Position of MKC
- Future Positioning of MKC
- Change Management in MAST Africa Limited
- Introduction
- The Process of Change
- Strategy Selection for Change Management
- Change Management in MAST Africa Limited
- Conclusion
- Acknowledgments
- References
- 11. Conclusion
- Index
