Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /
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| Author / Creator: | Hatch, Mary Jo |
|---|---|
| Edition: | 1st ed. |
| Imprint: | San Francisco : Jossey-Bass, c2008. |
| Description: | xix, 266 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6830463 |
