The persuadable voter : wedge issues in presidential campaigns /

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Bibliographic Details
Author / Creator:	Hillygus, D. Sunshine.
Imprint:	Princeton : Princeton University Press, c2008.
Description:	xv, 249 p. : ill. ; 25 cm.
Language:	English
Subject:	Presidents -- United States -- Election. Voting -- United States. Politics and government Presidents -- Election. Voting. United States -- Politics and government. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7096789

Hidden Bibliographic Details
Other authors / contributors:	Shields, Todd G., 1968-
ISBN:	9780691133416 (hardcover : alk. paper) 0691133417 (hardcover : alk. paper)
Notes:	Includes bibliographical references (p. [223]-235) and index.

Table of Contents:

List of Illustrations
List of Tables
Acknowledgments
Chapter 1. Wedge Issues in Presidential Campaigns
Chapter 2. The Reciprocal Campaign
Chapter 3. Measuring the Persuadable Partisan
Chapter 4. Capturing Campaign Persuasion
Chapter 5. The Republican Southern Strategy: A Case Study of the Reciprocal Campaign
Chapter 6. Candidate Strategy in the 2004 Campaign
Chapter 7. Conclusions: Consequences for Democratic Governance
Appendix 1. Question Wording and Coding
Appendix 2. Content Analysis Coding
Appendix 3. Statistical Results
Bibliography
Index

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