The hyperlinked society : questioning connections in the digital age /
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| Imprint: | Ann Arbor : University of Michigan Press : University of Michigan Library, c2008. |
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| Description: | 319 p. : ill., maps ; 24 cm. |
| Language: | English |
| Series: | New media world |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7187687 |
Table of Contents:
- Introduction: On Not Taking the Hyperlink for Granted
- Part 1. Hyperlinks and the Organization of Attention
- Structuring a Marketplace of Attention
- The Hyperlink as Organizing Principle
- Hyperlinking and the Forces of "Massification"
- The Hyperlink in Newspapers and Blogs
- The Role of Expertise in Navigating Links of Influence
- Google, Links, and Popularity versus Authority
- Part 2. Hyperlinks and the Business of Media
- The Hyperlinked News Organization
- How Hyperlinks Ought to Change the Advertising Business
- Hyperlinks and Marketing Insight
- Hyperlinking and Advertising Strategy
- From Hyperlinks to Hyperties
- Part 3. Hyperlinks, the Individual and the Social
- The Morality of Links
- Linked Geographies: Maps as Mediators of Reality
- Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information
- The Social Hyperlink
- Are Hyperlinks "Weak Ties"?
- What Is the Online Public Sphere Good For?
- Selected Bibliography
- About the Authors
- Index
