The innovator's guide to growth : putting disruptive innovation to work /
Saved in:
| Imprint: | Boston, Mass. : Harvard Business Press, c2008. |
|---|---|
| Description: | xx, 299 pages : illustrations ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7187742 |
| Summary: | More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.<br> <br> In The Innovator's Guide to Growth , Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.<br> <br> With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:<br> <br> Follow a market-proven process -- so your company can reliably create blockbuster businesses<br> Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed<br> Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action<br> <br> Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it. |
|---|---|
| Physical Description: | xx, 299 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 281-288) and index. |
| ISBN: | 9781591398462 1591398460 |
