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080401s2008 nyu b 001 0 eng |
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|a 2008012210
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| 020 |
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|a 9781604975130 (alk. paper)
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|a 160497513X (alk. paper)
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|a 2008012210
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|a (OCoLC)220096863
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|a DLC
|c DLC
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|d BTCTA
|d C#P
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0 |
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|a HF6146.T42
|b M37 2008
|
| 082 |
0 |
0 |
|a 659.1/43
|2 22
|
| 100 |
1 |
|
|a Marshall, Stephen W.
|0 http://id.loc.gov/authorities/names/n2008023468
|1 http://viaf.org/viaf/29000660
|
| 245 |
1 |
0 |
|a Television advertising that works :
|b an analysis of commercials from effective campaigns /
|c Stephen W. Marshall and Marilyn S. Roberts.
|
| 260 |
|
|
|a Amherst, N.Y. :
|b Cambria Press,
|c 2008.
|
| 300 |
|
|
|a xxii, 170 p. ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references (p. [151]-166) and index.
|
| 650 |
|
0 |
|a Television advertising
|x Research.
|
| 650 |
|
0 |
|a Advertising
|x Research.
|0 http://id.loc.gov/authorities/subjects/sh85001165
|
| 650 |
|
7 |
|a Advertising
|x Research.
|2 fast
|0 http://id.worldcat.org/fast/fst00797745
|
| 650 |
|
7 |
|a Television advertising
|x Research.
|2 fast
|0 http://id.worldcat.org/fast/fst01146666
|
| 700 |
1 |
|
|a Roberts, Marilyn Sue,
|d 1949-
|0 http://id.loc.gov/authorities/names/no2002016013
|1 http://viaf.org/viaf/71053178
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