Television advertising that works : an analysis of commercials from effective campaigns /

Television advertising that works : an analysis of commercials from effective campaigns /

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Bibliographic Details
Author / Creator:	Marshall, Stephen W.
Imprint:	Amherst, N.Y. : Cambria Press, 2008.
Description:	xxii, 170 p. ; 23 cm.
Language:	English
Subject:	Television advertising -- Research. Advertising -- Research. Advertising -- Research. Television advertising -- Research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7246228

Hidden Bibliographic Details
Other authors / contributors:	Roberts, Marilyn Sue, 1949-
ISBN:	9781604975130 (alk. paper) 160497513X (alk. paper)
Notes:	Includes bibliographical references (p. [151]-166) and index.

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Call Number:	HF6146.T42 M37 2008
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