Television advertising that works : an analysis of commercials from effective campaigns /
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Author / Creator: | Marshall, Stephen W. |
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Imprint: | Amherst, N.Y. : Cambria Press, 2008. |
Description: | xxii, 170 p. ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7246228 |
Other authors / contributors: | Roberts, Marilyn Sue, 1949- |
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ISBN: | 9781604975130 (alk. paper) 160497513X (alk. paper) |
Notes: | Includes bibliographical references (p. [151]-166) and index. |
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