Mission and money : understanding the university /
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| Author / Creator: | Weisbrod, Burton Allen, 1931- |
|---|---|
| Imprint: | Cambridge ; New York : Cambridge University Press, 2008. |
| Description: | xv, 339 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7315517 |
Table of Contents:
- Illustrations
- Preface
- 1. An Introduction to the Higher Education Industry
- 2. The Higher Education Business and the Business of Higher Education - Now and Then
- 3. Is Higher Education Becoming Increasingly Competitive?
- 4. The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do
- 5. Tuition, Price Discrimination, and Financial Aid
- 6. The Place of Donations in Funding the Higher Education Industry
- 7. Endowments and Their Management: Financing the Mission
- 8. Generating Revenue from Research and Patents
- 9. Other Ways to Generate Revenue - Wherever It May Be Found: Lobbying, the World Market, and Distance Education
- 10. Advertising, Branding, and Reputation
- 11. Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty
- 12. Not Quite an Ivory Tower: Schools Compete by Collaborating
- 13. Intercollegiate Athletics: Money or Mission?
- 14. Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents?
- 15. Concluding Remarks: What Are the Public Policy Issues?
- Appendix
- References
- Index
