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7356853 |
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ICU |
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20090421184700.0 |
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080312s2008 ii b 001 0 eng |
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|a 2008307546
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|a 9780195693072
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|a 0195693078
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025 |
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|a I-E-2008-307546; 84-13; 92-92
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035 |
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|a (OCoLC)180753581
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037 |
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|b Library of Congress -- New Delhi Overseas Office
|c Rs545.00
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040 |
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|a DLC
|c DLC
|d BTCTA
|d BAKER
|d BWX
|d HNW
|d TXH
|d CE@
|d YDXCP
|d UtOrBLW
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042 |
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|a lcode
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050 |
0 |
0 |
|a HD59.35
|b .S33 2008
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082 |
0 |
4 |
|a 658.802
|2 22
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100 |
1 |
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|a Scaria, Arul George.
|0 http://id.loc.gov/authorities/names/n2008204143
|1 http://viaf.org/viaf/8600110
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245 |
1 |
0 |
|a Ambush marketing :
|b game within a game /
|c Arul George Scaria.
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260 |
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|a New Delhi :
|b Oxford University Press,
|c 2008.
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300 |
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|a xvii, 217 p. ;
|c 24 cm.
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336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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504 |
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|a Includes bibliographical references (p. [203]-210) and index.
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505 |
0 |
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|a The long road from trade marks to sponsorship -- Definition, extent, and effects of ambush marketing -- Ambush marketing and the traditional legal measures -- Changing times and changing resolutions -- Boundaries of anti-ambush marketing : the role of constitutional and competition law.
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650 |
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0 |
|a Corporate sponsorship.
|0 http://id.loc.gov/authorities/subjects/sh88003291
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650 |
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0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
650 |
|
7 |
|a Corporate sponsorship.
|2 fast
|0 http://id.worldcat.org/fast/fst00879716
|
650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
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903 |
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|a HeVa
|
929 |
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|a cat
|
999 |
f |
f |
|i 356dec88-7156-5962-8d1f-d09f4e1f08b5
|s 8ed8526a-ce6f-51a4-9484-4d8020d70ac4
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928 |
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|t Library of Congress classification
|a HD59.35.S33 2008
|l JRL
|c JRL-Gen
|i 5412929
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927 |
|
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|t Library of Congress classification
|a HD59.35.S33 2008
|l JRL
|c JRL-Gen
|b 80658626
|i 8479654
|