Ambush marketing : game within a game /

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Bibliographic Details
Author / Creator:Scaria, Arul George.
Imprint:New Delhi : Oxford University Press, 2008.
Description:xvii, 217 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7356853
Hidden Bibliographic Details
ISBN:9780195693072
0195693078
Notes:Includes bibliographical references (p. [203]-210) and index.

MARC

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025 |a I-E-2008-307546; 84-13; 92-92 
035 |a (OCoLC)180753581 
037 |b Library of Congress -- New Delhi Overseas Office  |c Rs545.00 
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100 1 |a Scaria, Arul George.  |0 http://id.loc.gov/authorities/names/n2008204143  |1 http://viaf.org/viaf/8600110 
245 1 0 |a Ambush marketing :  |b game within a game /  |c Arul George Scaria. 
260 |a New Delhi :  |b Oxford University Press,  |c 2008. 
300 |a xvii, 217 p. ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references (p. [203]-210) and index. 
505 0 |a The long road from trade marks to sponsorship -- Definition, extent, and effects of ambush marketing -- Ambush marketing and the traditional legal measures -- Changing times and changing resolutions -- Boundaries of anti-ambush marketing : the role of constitutional and competition law. 
650 0 |a Corporate sponsorship.  |0 http://id.loc.gov/authorities/subjects/sh88003291 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 7 |a Corporate sponsorship.  |2 fast  |0 http://id.worldcat.org/fast/fst00879716 
650 7 |a Marketing  |x Management.  |2 fast  |0 http://id.worldcat.org/fast/fst01010209 
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929 |a cat 
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927 |t Library of Congress classification  |a HD59.35.S33 2008  |l JRL  |c JRL-Gen  |b 80658626  |i 8479654