Was Marken erfolgreich macht : Neuropsychologie in der Markenführung /

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Bibliographic Details
Author / Creator:	Scheier, Christian.
Imprint:	Freiburg : Haufe, 2008.
Description:	233 p. : ill. (some col.) ; 23 cm.
Language:	German
Subject:	Consumer behavior. Advertising -- Psychological aspects. Advertising -- Psychological aspects. Consumer behavior.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7473711

Hidden Bibliographic Details
Other authors / contributors:	Held, Dirk.
ISBN:	344808610X 9783448086102

Description
Physical Description:	233 p. : ill. (some col.) ; 23 cm.
ISBN:	344808610X 9783448086102

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