|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
7479932 |
| 003 |
ICU |
| 005 |
20090730140700.0 |
| 008 |
050920s2006 maua b 001 0 eng |
| 010 |
|
|
|a 2005027417
|
| 015 |
|
|
|a GBA608393
|2 bnb
|
| 016 |
7 |
|
|a 101257671
|2 DNLM
|
| 016 |
7 |
|
|a 013365829
|2 Uk
|
| 020 |
|
|
|a 0763783501 (pbk.)
|
| 020 |
|
|
|a 9780763783501 (pbk.)
|
| 020 |
|
|
|a 0763782505 (pbk.)
|
| 020 |
|
|
|a 9780763782504 (pbk.)
|
| 024 |
3 |
|
|a 9780763782501
|
| 035 |
|
|
|a (OCoLC)61692727
|
| 040 |
|
|
|a DNLM/DLC
|c DLC
|d YDX
|d NLM
|d BAKER
|d UKM
|d IG#
|d BTCTA
|d YDXCP
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a CGUA
|
| 050 |
0 |
0 |
|a RA410.56
|b .B46 2006
|
| 060 |
0 |
0 |
|a 2006 D-557
|
| 060 |
1 |
0 |
|a W 74.1
|b B513e 2006
|
| 082 |
0 |
0 |
|a 362.1068/8
|2 22
|
| 100 |
1 |
|
|a Berkowitz, Eric N.
|0 http://id.loc.gov/authorities/names/n84017965
|1 http://viaf.org/viaf/94478918
|
| 245 |
1 |
0 |
|a Essentials of health care marketing /
|c Eric N. Berkowitz.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Sudbury, Mass. :
|b Jones and Bartlett Publishers,
|c c2006.
|
| 300 |
|
|
|a xvi, 416 p. :
|b ill. ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
|
| 650 |
|
0 |
|a Medical care
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2008107622
|
| 650 |
1 |
2 |
|a Marketing of Health Services.
|
| 650 |
|
7 |
|a Medical care
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01013822
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 76b8f6ef-dc1f-51d7-b073-b2919e000548
|s 0924b5bc-7136-51d9-9668-3d4e087bbac8
|
| 928 |
|
|
|t Library of Congress classification
|a RA410.56.B46 2006
|l SSAd
|c SWL-SWL
|i 5414477
|
| 927 |
|
|
|t Library of Congress classification
|a RA410.56.B46 2006
|l SSAd
|c SWL-SWL
|b 088442600
|i 8514102
|
