Essentials of health care marketing /
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| Author / Creator: | Berkowitz, Eric N. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Sudbury, Mass. : Jones and Bartlett Publishers, c2006. |
| Description: | xvi, 416 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7479932 |
Table of Contents:
- The meaning of marketing
- Marketing strategy
- The environment of marketing strategy
- Buyer behavior
- Marketing research
- Market segmentation
- Developing customer loyalty
- Product strategy
- Price
- Distribution
- Promotion
- Advertising
- Sales and sales management
- Controlling and monitoring
- Appendix A. Glossary.