Contemporary thoughts on corporate branding and corporate identity management /

Saved in:
Bibliographic Details
Imprint:Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Description:xii, 230 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7480940
Hidden Bibliographic Details
Other authors / contributors:Melewar, T. C.
Karaosmanoğlu, Elif, 1975-
ISBN:0230543146 (alk. paper)
9780230543140 (alk. paper)
Notes:Includes bibliographical references and index.

MARC

LEADER 00000cam a22000004a 4500
001 7480940
003 ICU
005 20090730141100.0
008 080409s2008 enka b 001 0 eng
010 |a  2008015911 
020 |a 0230543146 (alk. paper) 
020 |a 9780230543140 (alk. paper) 
035 |a 2008015911 
035 |a (OCoLC)222250622 
040 |a DLC  |c DLC  |d BAKER  |d BTCTA  |d BWKUK  |d BWK  |d UtOrBLW 
050 0 0 |a HD59.2  |b .C66 2008 
082 0 0 |a 659.2  |2 22 
245 0 0 |a Contemporary thoughts on corporate branding and corporate identity management /  |c edited by T.C. Melewar, Elif Karaosmanoğlu. 
260 |a Basingstoke [England] ;  |a New York :  |b Palgrave Macmillan,  |c 2008. 
300 |a xii, 230 p. :  |b ill. ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references and index. 
650 0 |a Corporate image.  |0 http://id.loc.gov/authorities/subjects/sh85032900 
650 0 |a Branding (Marketing)  |0 http://id.loc.gov/authorities/subjects/sh2007006470 
650 7 |a Branding (Marketing)  |2 fast  |0 http://id.worldcat.org/fast/fst01743755 
650 7 |a Corporate image.  |2 fast  |0 http://id.worldcat.org/fast/fst00879659 
700 1 |a Melewar, T. C.  |0 http://id.loc.gov/authorities/names/nr99031563  |1 http://viaf.org/viaf/68853101 
700 1 |a Karaosmanoğlu, Elif,  |d 1975-  |0 http://id.loc.gov/authorities/names/n2008026002  |1 http://viaf.org/viaf/70860219 
903 |a HeVa 
929 |a cat 
999 f f |i 05a637ac-1579-5bfd-ab2b-49f00d14b67b  |s 60362154-886b-5090-91b9-8b397cd7967c 
928 |t Library of Congress classification  |a HD59.2 .C66 2008  |l JRL  |c JRL-Gen  |i 5505751 
927 |t Library of Congress classification  |a HD59.2 .C66 2008  |l JRL  |c JRL-Gen  |e PRSO  |b 088458245  |i 8515177