APA (7th ed.) Citation

Mahajan, V., & Wind, Y. (1986). Innovation diffusion models of new product acceptance. Ballinger.

Chicago Style (17th ed.) Citation

Mahajan, Vijay, and Yoram Wind. Innovation Diffusion Models of New Product Acceptance. Cambridge, Mass.: Ballinger, 1986.

MLA (8th ed.) Citation

Mahajan, Vijay, and Yoram Wind. Innovation Diffusion Models of New Product Acceptance. Ballinger, 1986.