Connective branding : building brand equity in a demanding world /
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| Author / Creator: | Fisher-Buttinger, Claudia. |
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| Imprint: | Chichester, England ; Hoboken, NJ : Wiley, c2008. |
| Description: | xxi, 358 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7547314 |
