Absolute appeal : direct mail design /
Saved in:
| Imprint: | Tokyo : PIE Books, c2007. |
|---|---|
| Description: | 216 p. : col. ill. ; 31 cm. |
| Language: | English Japanese |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7628776 |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | 7628776 | ||
| 005 | 20130312134700.0 | ||
| 008 | 090218s2007 ja a c 000 0 eng d | ||
| 003 | ICU | ||
| 010 | |a 2009293000 | ||
| 020 | |a 9784894445758 | ||
| 020 | |a 4894445751 | ||
| 035 | |a (OCoLC)143577719 | ||
| 035 | |a co2343671 | ||
| 040 | |a SINAP |b eng |c SINAP |d DLC |d BTCTA |d BAKER |d YDXCP |d HKP |d BWX |d AU@ |d DEBBG |d A7U |d DEBSZ | ||
| 041 | 0 | |a eng |a jpn | |
| 042 | |a lccopycat | ||
| 043 | |a a-ja--- | ||
| 049 | |a CGUA | ||
| 050 | 0 | 0 | |a NC998.6.J3 |b A27 2007 |
| 082 | 0 | 0 | |a 741.6/7 |2 22 |
| 084 | |a 9,11 |2 ssgn | ||
| 084 | |a AP 15040 |2 rvk | ||
| 090 | |a fNC997 |b .A27 2007 | ||
| 245 | 0 | 0 | |a Absolute appeal : |b direct mail design / |c [editor, Rie Sekita ; translator, Pamela Miki]. |
| 260 | |a Tokyo : |b PIE Books, |c c2007. | ||
| 300 | |a 216 p. : |b col. ill. ; |c 31 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 520 | 1 | |a "This book introduces highly selected examples of direct mail in which various devices have been used for capturing their target market and shows the intention in their production. In addition to boldly drawing attention to the part of the direct mail that contains the message, using layout components such as materials and shapes, the aim of the design is provided with textual information that unravels the "strategy" contained in the expression in an easy-to-understand way."--BOOK JACKET. | |
| 546 | |a Parallel English and Japanese text. | ||
| 648 | 7 | |a Geschichte 2004-2006. |2 swd | |
| 650 | 0 | |a Commercial art |z Japan |v Catalogs. | |
| 650 | 0 | |a Advertising, Direct-mail |z Japan |v Catalogs. | |
| 650 | 0 | |a Graphic arts |z Japan |v Catalogs. | |
| 650 | 0 | 7 | |a Gebrauchsgraphik. |2 swd |
| 655 | 7 | |a Bildband. |2 swd | |
| 650 | 7 | |a Advertising, Direct-mail. |2 fast |0 http://id.worldcat.org/fast/fst00797916 | |
| 650 | 7 | |a Commercial art. |2 fast |0 http://id.worldcat.org/fast/fst00869331 | |
| 650 | 7 | |a Graphic arts. |2 fast |0 http://id.worldcat.org/fast/fst00946595 | |
| 651 | 7 | |a Japan. |2 fast |0 http://id.worldcat.org/fast/fst01204082 | |
| 655 | 7 | |a Catalogs. |2 fast |0 http://id.worldcat.org/fast/fst01423692 | |
| 700 | 1 | |a Sekita, Rie. |0 http://id.loc.gov/authorities/names/n2009010278 |1 http://viaf.org/viaf/78857439 | |
| 903 | |a HeVa | ||
| 929 | |a cat | ||
| 999 | f | f | |i b3207dee-1113-5ae9-94cb-bfcaf8919e0b |s 303bdad3-c59d-5250-bb4d-9ca16eb71cf0 |
| 928 | |t Library of Congress classification |a NC997 .A27 2007 |p f |l JRL |c JRL-Gen |i 5416074 | ||
| 927 | |t Library of Congress classification |a NC997 .A27 2007 |p f |l JRL |c JRL-Gen |e CONE |b 088663816 |i 8553124 | ||
