Absolute appeal : direct mail design /

Absolute appeal : direct mail design /

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Bibliographic Details
Imprint:Tokyo : PIE Books, c2007.
Description:216 p. : col. ill. ; 31 cm.
Language:English
Japanese
Subject:
Commercial art -- Japan -- Catalogs.
Advertising, Direct-mail -- Japan -- Catalogs.
Graphic arts -- Japan -- Catalogs.
Advertising, Direct-mail.
Commercial art.
Graphic arts.
Japan.
Catalogs.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7628776
Hidden Bibliographic Details
Other authors / contributors:Sekita, Rie.
ISBN:9784894445758
4894445751
Notes:Parallel English and Japanese text.
Summary:"This book introduces highly selected examples of direct mail in which various devices have been used for capturing their target market and shows the intention in their production. In addition to boldly drawing attention to the part of the direct mail that contains the message, using layout components such as materials and shapes, the aim of the design is provided with textual information that unravels the "strategy" contained in the expression in an easy-to-understand way."--BOOK JACKET.

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Purchased through the Fairfax M. Cone Book Fund Established by his Friends at Foote, Cone & Belding bookplate

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