The 85% niche : the power of women of all colors--Latina, Black, Asian /

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Bibliographic Details
Author / Creator:Muléy, Miriam.
Imprint:Ithaca, NY : Paramount Market Pub., c2009.
Description:xxviii, 228 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7639753
Hidden Bibliographic Details
Varying Form of Title:85 percent niche : the power of women of all colors
ISBN:9780980174557
0980174554
Notes:Includes index.

MARC

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245 1 4 |a The 85% niche :  |b the power of women of all colors--Latina, Black, Asian /  |c Miriam Muléy. 
246 3 |a 85 percent niche :  |b the power of women of all colors 
260 |a Ithaca, NY :  |b Paramount Market Pub.,  |c c2009. 
300 |a xxviii, 228 p. ;  |c 24 cm. 
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500 |a Includes index. 
505 0 |a Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews. 
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650 0 |a Minority consumers  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh85085819 
650 0 |a Consumers, Black  |z United States. 
650 0 |a Hispanic American consumers  |z United States. 
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650 0 |a Women in marketing  |z United States. 
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