The 85% niche : the power of women of all colors--Latina, Black, Asian /

The 85% niche : the power of women of all colors--Latina, Black, Asian /

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Bibliographic Details
Author / Creator:	Muléy, Miriam.
Imprint:	Ithaca, NY : Paramount Market Pub., c2009.
Description:	xxviii, 228 p. ; 24 cm.
Language:	English
Subject:	Women consumers -- United States. Minority consumers -- United States. Consumers, Black -- United States. Hispanic American consumers -- United States. Target marketing -- United States. Women in marketing -- United States. Consumers, Black. Hispanic American consumers. Minority consumers. Target marketing. Women consumers. Women in marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7639753

Hidden Bibliographic Details
Varying Form of Title:	85 percent niche : the power of women of all colors
ISBN:	9780980174557 0980174554
Notes:	Includes index.

Table of Contents:

Economic opportunity 1: Women
The power of women of all colors
Where diversity trumps gender
Latina voices
Black voices of the African diaspora
Asian-American voices
Mothers of color
Entrepreneurial women of power
Corporate commitment and marketing strategy
Automotive spotlight: General Motors Corporation
Beauty products spotlight: Avon Products, Inc.
Financial services spotlight: Comercia Incorporated
Appendix, The boardroom circle: 85% niche leadership interviews.