Trump University branding 101 : how to build the most valuable asset of any business /
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| Author / Creator: | Sexton, Donald E., 1943- |
|---|---|
| Imprint: | Hoboken, N.J. : Wiley, c2008. |
| Description: | xv, 316 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7643046 |
Table of Contents:
- Downloadable Forms
- Foreword to the Trump University 101 Series
- Acknowledgments
- Part I. Fundamentals of Branding
- Chapter 1. Trump on Branding
- Chapter 2. Why Branding Is Critical to Every Business
- Chapter 3. What Is a Brand? Not Just a Name
- Chapter 4. Your Brand Positioning
- Chapter 5. How Service Branding Is Different
- Part II. Managing the Brand
- Chapter 6. Developing a Brand Strategy for Anything
- Chapter 7. Telling People about Your Brand
- Chapter 8. Choosing and Managing Your Name and Logo
- Chapter 9. Making Sure Your Brands Work Together
- Chapter 10. Building Your Brand from the Very Start
- Chapter 11. New Lives for Old Brands
- Chapter 12. Growing Your Business by Extending Your Brand
- Chapter 13. When Things Go Wrong
- Chapter 14. Keeping Your Brand at Peak Performance over Time
- Part III. Branding on a Small Scale
- Chapter 15. Branding for Entrepreneurs
- Chapter 16. Guerrilla Branding: Branding for Small Businesses
- Chapter 17. Branding the Individual: Your Personal Brand
- Part IV. Branding for Real Estate
- Chapter 18. Branding Real Estate for the Small Investor
- Chapter 19. Branding Real Estate for the Large Investor
- Chapter 20. Managing Your Real Estate Brand
- Part V. Making Your Brand Work for You
- Chapter 21. How Brands Increase the Value of a Business
- Chapter 22. Constructing the Scorecard for Your Brand
- Chapter 23. Your Employees and Your Brand
- Index
