Greentailing and other revolutions in retail : hot ideas that are grabbing customer's attention and raising profits /
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| Author / Creator: | Stern, Neil Z. |
|---|---|
| Imprint: | Hoboken, N.J. : Wiley, c2008. |
| Description: | xxviii, 241 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7643808 |
Table of Contents:
- Preface
- Introduction-What's Going to Revolutionize Retailing in the Future?
- Compressed Life Cycle
- Chapter 1. Inflection Points in Retailing
- Inflection Point Model
- Create or React
- What's Involved in Getting It Right?
- How Do You Know if You're on the Right Path?
- Chapter 2. Trends are Interconnected
- Start with the Customer, Please!
- Power of Demographics
- Consumer Behavior Changes and Demography
- Disrupters and Accelerants
- Putting It All Together
- Chapter 3. Greentailing 2.0-The Second Generation of Green
- Greentailing 2.0 Defined
- Beware of Greenwashing
- The Green Movement
- Greentailers Abroad
- What Are the Key Elements of Greentailing?
- Think Green
- Act Green
- Sell Green
- Convey Green
- Chapter 4. The Consumer's View on Green
- Green Practices
- Where the Rubber Hits the Road-What Matters Most
- Chapter 5. Greentailing in Action-Case Studies
- Apparel, Home, and Specialty Retail
- Buffalo Exchange-Renewable Green
- Pivot Boutique-A Green Entrepreneur
- Nau-And the Dangers of Getting Ahead of the Curve
- Williams-Sonoma, Inc.
- Big Box Retailers
- The Home Depot's Eco Options Program
- Wal-Mart's Real Green Efforts
- Target
- Staples
- Office Depot
- Grocery
- Whole Foods Market-Greentailing's Poster Child
- Safeway
- PCC Natural Markets
- Trader Joe's
- Suppliers
- Method and Cleaner Cleaning Supplies-Eco-Hip
- Unilever
- Apple
- Greener Outdoors
- Timberland
- REI
- Nike
- Gaiam
- Greener Buildings
- Green Exchange
- Chapter 6. Putting Green Practices into Action
- Thinking Green
- Incorporate Green Initiatives into Your Mission and Core Values
- Develop Green Advocates within Your Organization
- Acting Green
- Design Environmentally and Energy Efficient Buildings
- Develop Efficient Methods for Dealing with Waste
- Promote Eco-Friendly Packaging
- Convert to Energy-Conscious Fleets
- Offset Carbon Emissions
- Get Involved
- Selling Green
- Source and Promote Products That Are Environmentally Responsible
- Conveying Green
- Corporate Social Responsibility
- Green Communication Systems
- Encourage Transparent Policies
- Be Charitable
- Summary
- Chapter 7. The Hot Five-Other Revolutionary Themes in Retail
- The Hot Zone
- Chapter 8. Demographic Shifts Provide Retail Opportunities
- A Look at U.S. Demographic Trends
- Capitalizing on Future Demographic Shifts
- Getting to Where the Puck Is Going to Be ... Ahead of the Big Demographic Shifts
- Beyond Demographics: The Significance of Lifestyle, Attitudes, and Values
- Time Compression
- Customers in Control
- Chapter 9. Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price
- Lululemon Athletica-A New Breed of Experiential Retailer
- Oops-Paiva Didn't Deliver on Experience
- Who Else Gets Experience?
- Chapter 10. Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing
- Intelligent MultiChannel
- JCPenney
- Williams-Sonoma, Inc.
- Popping Up All over the Place
- Launching Brands Directly
- Bare Escentuals
- The Pampered Chef
- Creative Memories
- Other Non-Store Retailing Channels
- Reaching Consumers in New and Reinvented Ways
- Chapter 11. Selling Services, Not Just Products
- Democratization of Service
- Demographic Shifts
- Services Are Clearly Outpacing Retail Growth
- PetSmart and the "Humanization" of Pets
- Softer Side of Services
- Retail Clinics-Afforable Diagnosis and Cure in One Spot
- Financial Services
- So What's Next?
- Chapter 12. Brands Going Retail-The Battle for Control of the Customer
- Blame Apple (or Coach), but Blame Someone
- Why Do Brands Go Retail?
- What's Needed for Long-Term Success?
- Chapter 13. 12 Rules of Successful Retail Innovation
- Chapter 14. Looking Back and Looking Forward
- Notes
- Index
