Global Latinas : Latin America's emerging multinationals /
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| Author / Creator: | Casanova, Lourdes. |
|---|---|
| Imprint: | Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009. |
| Description: | xiv, 221 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | INSEAD Business Press series INSEAD business press. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7684264 |
MARC
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| 100 | 1 | |a Casanova, Lourdes. |0 http://id.loc.gov/authorities/names/n2009021204 |1 http://viaf.org/viaf/210274506 | |
| 245 | 1 | 0 | |a Global Latinas : |b Latin America's emerging multinationals / |c Lourdes Casanova. |
| 260 | |a Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2009. | ||
| 300 | |a xiv, 221 p. : |b ill. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 490 | 1 | |a INSEAD Business Press series | |
| 504 | |a Includes bibliographical references (p. 179-208) and index. | ||
| 505 | 0 | |a Leaders of global Latinas : long-term planners and flexible visionaries -- Brazil's 'national champions' : beyond privatization -- The global Mexicans : betting on the US? -- Business model innovation in Latin America : making the unusual usual -- Latin America as a brand : hard sell and soft sell -- Asia's challenge to Latin America : cooperation and competition -- From global Latina to corporate citizen : are poverty and inequality business issues? | |
| 650 | 0 | |a International business enterprises |z Latin America. |0 http://id.loc.gov/authorities/subjects/sh2008104825 | |
| 651 | 0 | |a Latin America |x Commerce. |0 http://id.loc.gov/authorities/subjects/sh2008106538 | |
| 650 | 7 | |a Commerce. |2 fast |0 http://id.worldcat.org/fast/fst00869279 | |
| 650 | 7 | |a International business enterprises. |2 fast |0 http://id.worldcat.org/fast/fst00976774 | |
| 651 | 7 | |a Latin America. |2 fast |0 http://id.worldcat.org/fast/fst01245945 | |
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