Global Latinas : Latin America's emerging multinationals /
Saved in:
| Author / Creator: | Casanova, Lourdes. |
|---|---|
| Imprint: | Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009. |
| Description: | xiv, 221 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | INSEAD Business Press series INSEAD business press. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7684264 |
Table of Contents:
- Foreword
- Preface
- Acknowledgments
- Introduction: The Emergence of the Global Latinas
- A Shifting Global Context
- Overview of the Chapters of the Book
- Why Global Latinas, Why Now?
- Phases 1 and 2 (1970-1990): Latinas Engaging in Foreign Direct Investment
- Phase 3 (1990-2002): The 'Washington Consensus' Years
- Phase 4 (2002 to Date): Going Global
- Emergence of Global Latinas
- Drivers for Internationalization
- Five Success Factors
- Coming Back Home: Is a New Phase Starting?
- 1. The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
- Grupo Carso: Carlos Slim Helú
- Cemex: Lorenzo Zambrano
- Vale: Roger Agnelli
- Embraer: Maurício Botelho
- Petrobras: José Sérgio Gabrielli
- Astrid & Gastón: Gastón Acurio
- Grupo Modelo/Tresalia: María Asunción Aramburuzabala Larregui
- 2. Brazil's 'National Champions': Beyond Privatization
- Vale: From State-Ownership to One-Stop Shop
- Petrobras: Building on Knowledge
- Embraer: From Near-Death to Resurrection
- 3. The Global Mexicans: Betting on the US?
- NAFTA: A Success for Mexico?
- Cemex: The 'Número Uno' Global Latina
- América Móvil: Agile Predator
- Bimbo: Thinking Big in the US
- Mexican Global Latinas: Moving Forward
- 4. Business Model Innovation in Latin America: Making the Unusual Usual
- 'The Cemex Way'
- Embraer's 'Reverse Outsourcing' Model
- Natura Cosméticos: Brazil's Body Shop
- Viña Concha y Toro: Branding Mastermind
- Grupo Bimbo: Nimble Player
- Politec: Global Delivery Model
- Tenaris: Innovative Global Operator
- Grupo Modelo: Taking Local Brands Global
- Model Behavior
- 5. Latin America as a Brand: Hard Sell and Soft Sell
- Brazil, a Green Champion?
- Exporting Emotions: Mexican 'Soap Operas'
- Two Latin Food Missionaries
- A: Peru's Exporter of High-Quality Cuisine
- B: Guatemala's Answer to Kentucky Fried Chicken
- Politec: Playing the High-Technology Game
- Creating a Latin Brand
- 6. Asia's Challenge to Latin America: Cooperation and Competition
- Benefiting from Japan
- Learning to Win with China
- Latin America and Asia: Competition and 'Co-Petition'
- 7. From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
- Corporate Social Responsibility: The Latin American Way
- Overcoming Obstacles
- From Corporate Philanthropy to Social Responsibility and Global Citizenship
- The Moral Case for CSR
- The Business Case for CSR
- Investing for the Long Term
- Reducing Inequality while Improving Returns
- Companies Versus Governments
- A 'New Deal' Against Inequality?
- Reaching a Consensus to Move Forward
- Conclusion: Global Latinas and Globalization 3.0
- A New Optimism
- From National Champions to Global Leaders
- Different Globalization Strategies
- A New Jaguar
- Winning in Globalization 3.0
- Appendix: Global Latinas, Financial Data and Selected Rankings
- Notes
- Bibliography
- Index
