Smart green : how to implement sustainable business practices in any industry and make money /

Smart green : how to implement sustainable business practices in any industry and make money /

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Bibliographic Details
Author / Creator:Estes, Jonathan.
Imprint:Hoboken, N.J. : Wiley, c2009.
Description:xviii, 202 p. : ill. ; 24 cm.
Language:English
Subject:
Business enterprises -- Environmental aspects.
Management -- Environmental aspects.
Green products.
Sustainable development.
Business enterprises -- Environmental aspects.
Green products.
Management -- Environmental aspects.
Sustainable development.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7684314
Hidden Bibliographic Details
ISBN:9780470387795 (cloth)
0470387793 (cloth)
Notes:Includes bibliographical references (p. 190-192) and index.
Table of Contents:
  • Acknowledgments
  • Introduction
  • Chapter 1. The Green Rush
  • Chapter 2. Taking the First Step-Becoming Aware
  • Chapter 3. Defining a Smart Green Company
  • Chapter 4. Smart Green Strategic Planning
  • Chapter 5. Measuring Sustainability Outcomes
  • Chapter 6. Marketing Green
  • Chapter 7. Building Smart Green Companies
  • Chapter 8. Smart Green Leadership
  • Appendix
  • Notes
  • Index
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