APA (7th ed.) Citation

Diener, C. (2008). Using choice modeling to supercharge your business: Know what your customer wants, know what you can do about it : the essential non-technical guide to choice modeling, its benefits and applications. Paramount Market Publishing.

Chicago Style (17th ed.) Citation

Diener, Chris. Using Choice Modeling to Supercharge Your Business: Know What Your Customer Wants, Know What You Can Do About It : The Essential Non-technical Guide to Choice Modeling, Its Benefits and Applications. Ithaca, NY: Paramount Market Publishing, 2008.

MLA (8th ed.) Citation

Diener, Chris. Using Choice Modeling to Supercharge Your Business: Know What Your Customer Wants, Know What You Can Do About It : The Essential Non-technical Guide to Choice Modeling, Its Benefits and Applications. Paramount Market Publishing, 2008.