Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /

Saved in:

Bibliographic Details
Author / Creator:	Chobanova, Yordanka, 1980-
Imprint:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009.
Description:	xvi, 269 p. : ill. ; 23 cm.
Language:	English
Subject:	Food industry and trade -- Europe, Eastern. Food industry and trade -- Europe, Central. International business enterprises -- Europe, Eastern. International business enterprises -- Europe, Central. Food industry and trade. International business enterprises. Europe, Central. Europe, Eastern.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7804806

Hidden Bibliographic Details
ISBN:	9780230230552 (hardback) 0230230555 (hardback)
Notes:	Includes bibliographical references and index.
Summary:	"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.

Table of Contents:

List of Tables, Figures and Boxes
List of Abbreviations
Acknowledgements
Foreword
Part I. The Nature of the Study
Introduction
Country and sector selection
Methodology and sources
1. The Analytical Framework
Introduction
Theoretical backbone
Causality
Conclusion
Part II. CEEC Economies and Global Company Strategies
2. The Global Strategies of Food Companies and their Impact on the CEE Region
Introduction
The global strategies of Unilever, InBev, and Nestle
Strategies of Unilever, InBev, and Nestle in the CEECs
Conclusion
3. Privatization and Restructuring in the Agro-Food Industry
Introduction
Hungary
The Czech Republic
Romania
Bulgaria
Conclusion
Part III. MnEs and MNE Embeddedness in the CEEC Economies
4. MNE Strategies in Hungary
Introduction
Governmental policies to encourage embeddedness
The food industry in Hungary
Firm case analysis
Conclusion
5. MNE Strategies in the Czech Republic
Introduction
Linkage creation in the Czech Republic-the role of government
The food industry in the Czech Republic
Firm case analysis
Conclusion
6. MNE Strategies in Bulgaria
Introduction
Firm embeddedness in Bulgaria
The food industry in Bulgaria
Firm case analysis
Conclusion
7. MNE Strategies in Romania
Introduction
Firm embeddness in Romania
The food industry in Romania
Firm case Analysis
Conclusion
Part IV. Conclusion
8. Conclusion
Conclusions from the comparative case studies
Relating the studies to the literature on MNEs regional integration, and national innovation systems
Appendix
Notes
Bibliography
Index

Similar Items