Meta-analysis in marketing : generalization of response models /

Meta-analysis in marketing : generalization of response models /

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Bibliographic Details
Author / Creator:Farley, John U.
Imprint:Lexington, Mass. : Lexington Books, c1986.
Description:xiv, 121 p. : ill. ; 24 cm.
Language:English
Subject:
Marketing research
Meta-analysis
Marketing research.
Meta-analysis.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/784119
Hidden Bibliographic Details
Other title:Marketing Science Institute series.
Other authors / contributors:Lehmann, Donald R.
ISBN:0669140392 (alk. paper)
Notes:"Marketing Science Institute series"--Jacket.
Includes index.
Bibliography: p. [109]-115.

MARC

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