Multimodal metaphor /

Multimodal metaphor /

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Bibliographic Details
Imprint:Berlin ; New York : Mouton de Gruyter, c2009.
Description:xiv, 470 p. : ill. ; 24 cm.
Language:English
Series:Applications of cognitive linguistics, 1861-4078 ; 11
Subject:
Metaphor.
Metaphor.
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7843537
Hidden Bibliographic Details
Other authors / contributors:Forceville, Ch. (Charles)
Urios-Aparisi, Eduardo, 1964-
ISBN:9783110205152 (hardcover : alk. paper)
3110205157 (hardcover : alk. paper)
Notes:Includes bibliographical references and indexes.
Table of Contents:
  • List of contributors
  • Preface
  • I. Setting the Scene
  • Chapter 1. Introduction
  • Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research
  • II. Multimodal Metaphor in Advertising
  • Chapter 3. Brand images: Multimodal metaphor in corporate branding messages
  • Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion
  • Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies
  • Chapter 6. Nonverbal and multimodal manifestation of metaphors and metonymies: A case study
  • III. Multimodal Metaphor in Political Cartoons
  • Chapter 7. Visual metaphor versus verbal metaphor: A unified account
  • Chapter 8. Metaphor in political cartoons: Exploring audience responses
  • Chapter 9. Image alignment in multimodal metaphor
  • Chapter 10. Visual metaphoric conceptualization in editorial cartoons
  • IV. Metaphors of Emotion in Comics, Manga, and Animation
  • Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films
  • Chapter 12. Pictorial metaphors of emotion in Japanese comics
  • V. Metaphor in Spoken Language and Co-Speech Gesture
  • Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language
  • Chapter 14. Metonymy first, metaphor second: A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture
  • VI. Metaphor Involving Music and Sound
  • Chapter 15. Music, language, and multimodal metaphor
  • Chapter 16. The role of non-verbal sound and music in multimodal metaphor
  • VII. Metaphor and Film
  • Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s
  • Chapter 18. Multimodal expressions of the human victim is animal metaphor in horror films
  • Subject index
  • Author index
  • Metaphor and metonymy index

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