Electronic commerce 2010 : a managerial perspective /
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| Imprint: | Upper Saddle River, NJ : Prentice Hall, c2010. |
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| Description: | xlii, 737 p. : ill. ; 29 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7925977 |
| Summary: | For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT. |
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| Physical Description: | xlii, 737 p. : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780136100362 0136100368 |
