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00000cam a2200000 a 4500 |
| 001 |
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20130320154500.0 |
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100630s2010 nyu b 001 0 eng |
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ICU |
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|a GBA990577
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|a 015370862
|2 Uk
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| 020 |
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|a 9780071635592 (hbk.)
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| 020 |
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|a 0071635599 (hbk.)
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| 035 |
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|a (OCoLC)318409128
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| 035 |
|
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|a om2658673
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|a UKM
|b eng
|c UKM
|d DLC
|d BTCTA
|d BWX
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|d SINLB
|d C#P
|d VP@
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|a CGUA
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0 |
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|a HF5827.2
|b .T76 2010
|
| 082 |
0 |
4 |
|a 651.111
|2 22
|
| 082 |
0 |
4 |
|a 659.111
|2 22
|
| 100 |
1 |
|
|a Trout, Jack.
|0 http://id.loc.gov/authorities/names/n80067997
|1 http://viaf.org/viaf/17147965701084081075
|
| 245 |
1 |
0 |
|a Repositioning :
|b marketing in an era of competition, change, and crisis /
|c Jack Trout with Steve Rivkin.
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| 260 |
|
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|a New York :
|b McGraw-Hill,
|c c2010.
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| 300 |
|
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|a iv, 217 p. ;
|c 22 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes index.
|
| 505 |
0 |
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|a The foundation -- The rise of competition -- Repositioning the competition -- Change happens; evolution is reality -- The bigger they are, the harder they are to change -- When not to evolve -- A crisis can change the game -- Value is the name of the game -- Repositioning takes time -- Repositioning is not for the meek -- Repositioning begins and ends with the CEO -- Repositioning is obvious.
|
| 520 |
|
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|a Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
|
| 650 |
|
0 |
|a Positioning (Advertising)
|0 http://id.loc.gov/authorities/subjects/sh85105385
|
| 650 |
|
0 |
|a Competition.
|0 http://id.loc.gov/authorities/subjects/sh85029337
|
| 650 |
|
0 |
|a Strategic planning.
|0 http://id.loc.gov/authorities/subjects/sh85128511
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
7 |
|a Positionnement (publicité).
|2 ram
|
| 650 |
|
7 |
|a Concurrence.
|2 ram
|
| 650 |
|
7 |
|a Competition.
|2 fast
|0 http://id.worldcat.org/fast/fst00871464
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
|
| 650 |
|
7 |
|a Positioning (Advertising)
|2 fast
|0 http://id.worldcat.org/fast/fst01072650
|
| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 http://id.worldcat.org/fast/fst01134371
|
| 700 |
1 |
|
|a Rivkin, Steve,
|d 1947-
|0 http://id.loc.gov/authorities/names/n95049995
|1 http://viaf.org/viaf/64141183
|
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| 928 |
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|
|t Library of Congress classification
|a HF5827.2 .T76 2010
|l JRL
|c JRL-Gen
|i 5560460
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| 927 |
|
|
|t Library of Congress classification
|a HF5827.2 .T76 2010
|l JRL
|c JRL-Gen
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|b 092619015
|i 8733576
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