Repositioning : marketing in an era of competition, change, and crisis /

Repositioning : marketing in an era of competition, change, and crisis /

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Bibliographic Details
Author / Creator:	Trout, Jack.
Imprint:	New York : McGraw-Hill, c2010.
Description:	iv, 217 p. ; 22 cm.
Language:	English
Subject:	Positioning (Advertising) Competition. Strategic planning. Marketing. Competition. Marketing. Positioning (Advertising) Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7980686

Hidden Bibliographic Details
Other authors / contributors:	Rivkin, Steve, 1947-
ISBN:	9780071635592 (hbk.) 0071635599 (hbk.)
Notes:	Includes index.
Summary:	Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

Regenstein, Bookstacks

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Call Number:	HF5827.2 .T76 2010
c.1	Checked out Request via Interlibrary Loan Need help? - Ask a Librarian