The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

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Bibliographic Details
Author / Creator:Salinas, Gabriela.
Imprint:Chichester, U.K. : Wiley, c2009.
Description:xxviii, 420 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7988090
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ISBN:9780470740316 (cloth)
0470740310 (cloth)
Notes:Includes bibliographical references and index.

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