The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
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Author / Creator: | Salinas, Gabriela. |
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Imprint: | Chichester, U.K. : Wiley, c2009. |
Description: | xxviii, 420 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7988090 |
ISBN: | 9780470740316 (cloth) 0470740310 (cloth) |
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Notes: | Includes bibliographical references and index. |
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