Luxury online : styles, systems, strategies /

Luxury online : styles, systems, strategies /

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Bibliographic Details
Author / Creator:	Okonkwo, Uche.
Imprint:	Basingstoke [England] ; New York : Palgrave Macmillan, 2010.
Description:	1 online resource.
Language:	English
Subject:	Luxury goods industry. Luxuries -- Marketing. Electronic commerce. Electronic commerce. Luxuries -- Marketing. Luxury goods industry.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7996034

Hidden Bibliographic Details
ISBN:	0230248330 (electronic bk.) 9780230248335 (electronic bk.)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9780230555365 0230555365

Description
Summary:	This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Item Description:	Description based on print version record.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	0230248330 9780230248335