Cult of analytics : driving online marketing strategies using Web analytics /

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Bibliographic Details
Author / Creator:JACKSON, STEVE.
Edition:1st ed.
Imprint:Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.
Description:1 online resource.
Language:English
Series:E-marketing essentials
E-marketing essentials.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7999010
Hidden Bibliographic Details
ISBN:9780080885179 (electronic bk.)
0080885179 (electronic bk.)
Notes:Includes index.
Other form:Original 9781856176118 1856176118

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