Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. The Employer Brand puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organisations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. Excerpted from The employer Brand: KEEPING FAITH with the DEAL (Ebk) by Helen Rosethorn All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
