Memorable customer experiences : a research anthology /

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Bibliographic Details
Imprint:Farnham, England ; Burlington, VT : Gower, c2009.
Description:1 online resource.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7999782
Hidden Bibliographic Details
Other authors / contributors:Lindgreen, Adam.
Vanhamme, Joëlle.
Beverland, Michael.
ISBN:9780566092077 (electronic bk.)
0566092077 (electronic bk.)
Notes:Description based on print version record.
Includes bibliographical references and index.
Other form:Print version: Memorable customer experiences. Farnham : Gower, c2009 9780566088681

MARC

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245 0 0 |a Memorable customer experiences :  |b a research anthology /  |c edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland. 
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504 |a Includes bibliographical references and index. 
650 0 |a Relationship marketing.  |0 http://id.loc.gov/authorities/subjects/sh96005326 
650 0 |a Consumer satisfaction  |x Evaluation. 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
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700 1 |a Beverland, Michael.  |0 http://id.loc.gov/authorities/names/n2009071511  |1 http://viaf.org/viaf/102922212 
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