Brand society : how brands transform management and lifestyle /
Saved in:
Author / Creator: | Kornberger, Martin, 1974- |
---|---|
Imprint: | Cambridge ; New York : Cambridge University Press, 2010. |
Description: | xx, 308 p. ; 25 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8005942 |
ISBN: | 9780521898263 (hardback) 0521898269 (hardback) 9780521726900 (pbk.) 0521726905 (pbk.) |
---|---|
Notes: | Includes bibliographical references and index. |
Summary: | "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. |
Similar Items
Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)
by: Haig, Matt
Published: (2004)
Similar Items
-
Brand society : how brands transform management and lifestyle /
by: Kornberger, Martin, 1974-
Published: (2010) -
How brands become icons : the principles of cultural branding /
by: Holt, Douglas B.
Published: (2004) -
Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005) -
Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey
Published: (2000) -
Impact of product-harm crises on brand equity : threat or opportunity? /
by: Dawar, N. (Niraj)
Published: (1977)