Supercorp : how vanguard companies create innovation, profits, growth, and social good /

Supercorp : how vanguard companies create innovation, profits, growth, and social good /

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Bibliographic Details
Author / Creator:Kanter, Rosabeth Moss.
Edition:1st ed.
Imprint:New York : Crown Business, c2009.
Description:322 p. ; 25 cm.
Language:English
Subject:
Social responsibility of business.
Corporations -- Social aspects.
Corporations -- Social aspects.
Social responsibility of business.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8065350
Hidden Bibliographic Details
ISBN:9780307382351
0307382354
Notes:Includes bibliographical references (p. 275-303) and index.
Summary:Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.

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