Franchising globally : innovation, learning and imitation /

Franchising globally : innovation, learning and imitation /

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Bibliographic Details
Author / Creator:	Alon, Ilan.
Imprint:	Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010.
Description:	xviii, 253 p. : ill. ; 23 cm.
Language:	English
Subject:	Franchises (Retail trade) International trade. Franchises (Retail trade) International trade.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8113574

Hidden Bibliographic Details
ISBN:	9780230238282 (hardback) 0230238289 (hardback)
Notes:	Includes bibliographical references and index.
Summary:	"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.

Table of Contents:

List of Illustrations
Acknowledgments
Foreword
Notes on Contributors
Introduction
Part I. Franchising Approaches and Frameworks
1. Franchising in Emerging Markets
2. Franchising as an Entrepreneurial Form
3. Internationalization of Franchising
4. Clustering for International Market Selection
Part II. Area Studies of Franchising
5. Franchising in Italy
6. Franchising in Morocco
7. Franchising in Croatia
8. Microfranchising in Less Developed Countries
Part III. International Franchising Cases
9. Ruth's Chris Franchises Expand Internationally
10. International Franchising at Best Western
11. San Francisco Coffee House Opens in Croatia
12. An Athlete's Foot Master Franchisee in China
13. Final Reflections
Index