The economy of brands /

The economy of brands /

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Bibliographic Details
Author / Creator:	Lindemann, Jan.
Imprint:	Basingstoke : Palgrave Macmillan, c2010.
Description:	1 online resource.
Language:	English
Subject:	Brand name products. Product management. Branding (Marketing) Brand name products. Branding (Marketing) Product management.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8119952

Hidden Bibliographic Details
ISBN:	023027501X (electronic bk.) 9780230275010 (electronic bk.)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9780230232501 0230232507

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