This little kiddy went to market : the corporate capture of childhood /

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Bibliographic Details
Author / Creator:Beder, Sharon.
Imprint:London ; New York : Pluto, 2009.
Description:viii, 307 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8121133
Hidden Bibliographic Details
Other authors / contributors:Varney, Wendy, 1952-
Gosden, Richard, 1945-
ISBN:9780745329161 (hbk.)
0745329160 (hbk.)
0745329152 (pbk.)
9780745329154 (pbk.)
Notes:Includes bibliographical references (p. 224-287) and index.

MARC

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245 1 0 |a This little kiddy went to market :  |b the corporate capture of childhood /  |c Sharon Beder with Wendy Varney and Richard Gosden. 
260 |a London ;  |a New York :  |b Pluto,  |c 2009. 
300 |a viii, 307 p. :  |b ill. ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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505 0 |a Introduction -- Turning children into consumers -- Turning play into business / Wendy Varney and Sharon Beder -- Branding childish identities -- Teaching consumer values -- Turning schools into businesses -- Making schools accountable -- Business campaigns -- Made to order -- Dumbing down future citizens -- Teaching corporate values -- Privatising schools -- Turning schools into markets -- Privatisation proponents -- Controlling wayward children / Richard Gosden -- Conclusion. 
504 |a Includes bibliographical references (p. 224-287) and index. 
650 0 |a Child consumers.  |0 http://id.loc.gov/authorities/subjects/sh87006897 
650 0 |a Target marketing.  |0 http://id.loc.gov/authorities/subjects/sh94006407 
650 0 |a Corporate power.  |0 http://id.loc.gov/authorities/subjects/sh00003164 
650 0 |a Business and education.  |0 http://id.loc.gov/authorities/subjects/sh85065975 
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650 0 7 |a Verbrauchererziehung.  |2 swd 
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650 7 |a Corporate power.  |2 fast  |0 http://id.worldcat.org/fast/fst00879682 
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700 1 |a Varney, Wendy,  |d 1952-  |0 http://id.loc.gov/authorities/names/n90637986  |1 http://viaf.org/viaf/93937075 
700 1 |a Gosden, Richard,  |d 1945-  |0 http://id.loc.gov/authorities/names/n2001128342  |1 http://viaf.org/viaf/78131823 
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927 |t Library of Congress classification  |a HF5415.332.C45B43 2009  |l JRL  |c JRL-Gen  |e CONE  |b 099226635  |i 8798961