This little kiddy went to market : the corporate capture of childhood /
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| Author / Creator: | Beder, Sharon. |
|---|---|
| Imprint: | London ; New York : Pluto, 2009. |
| Description: | viii, 307 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8121133 |
Table of Contents:
- Introduction
- Turning children into consumers
- Turning play into business / Wendy Varney and Sharon Beder
- Branding childish identities
- Teaching consumer values
- Turning schools into businesses
- Making schools accountable
- Business campaigns
- Made to order
- Dumbing down future citizens
- Teaching corporate values
- Privatising schools
- Turning schools into markets
- Privatisation proponents
- Controlling wayward children / Richard Gosden
- Conclusion.
