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|a 362.1068/8
|2 22
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1 |
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|a Berkowitz, Eric N.
|0 http://id.loc.gov/authorities/names/n84017965
|1 http://viaf.org/viaf/94478918
|
| 245 |
1 |
0 |
|a Essentials of health care marketing /
|c Eric N. Berkowitz.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Sudbury, MA :
|b Jones & Bartlett Learning,
|c c2011.
|
| 300 |
|
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|a xx, 515 p. :
|b ill., maps ;
|c 23 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
|
| 650 |
|
0 |
|a Medical care
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2008107622
|
| 650 |
1 |
2 |
|a Marketing of Health Services.
|
| 650 |
|
7 |
|a Medical care
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01013822
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