Television and new media : must-click tv /

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Bibliographic Details
Author / Creator:Gillan, Jennifer.
Imprint:New York : Routledge, 2011.
Description:313 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8138950
Hidden Bibliographic Details
ISBN:9780415802376 (hardback : alk. paper)
0415802377 (hardback : alk. paper)
9780415802383 (pbk. : alk. paper)
0415802385 (pbk. : alk. paper)
9780203875032 (e-book)
0203875036 (e-book)
Notes:Includes bibliographical references and index.

MARC

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245 1 0 |a Television and new media :  |b must-click tv /  |c Jennifer Gillan. 
260 |a New York :  |b Routledge,  |c 2011. 
300 |a 313 p. ;  |c 24 cm. 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
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650 0 |a Television programs  |z United States  |x Rating. 
650 0 |a Television broadcasting  |x Technological innovations  |z United States. 
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