Television and new media : must-click tv /

Television and new media : must-click tv /

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Bibliographic Details
Author / Creator:	Gillan, Jennifer.
Imprint:	New York : Routledge, 2011.
Description:	313 p. ; 24 cm.
Language:	English
Subject:	Television programs -- United States. Television programs -- United States -- Rating. Television broadcasting -- Technological innovations -- United States. Convergence (Telecommunication) Television viewers -- United States. Convergence (Telecommunication) Television broadcasting -- Technological innovations. Television programs. Television programs -- Rating. Television viewers. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8138950

Hidden Bibliographic Details
ISBN:	9780415802376 (hardback : alk. paper) 0415802377 (hardback : alk. paper) 9780415802383 (pbk. : alk. paper) 0415802385 (pbk. : alk. paper) 9780203875032 (e-book) 0203875036 (e-book)
Notes:	Includes bibliographical references and index.

Table of Contents:

Introduction : it's network tv
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Conclusion.