Here come the regulars : how to run a record label on a shoestring budget /

Here come the regulars : how to run a record label on a shoestring budget /

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Bibliographic Details
Author / Creator:	Anderson, Ian, 1985-
Edition:	1st ed.
Imprint:	New York : Faber and Faber, 2009.
Description:	161 p. : ill. ; 21 cm.
Language:	English
Subject:	Sound recording industry -- Vocational guidance. Sound recordings -- Marketing. Sound recording industry -- Vocational guidance. Sound recordings -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8208144

Hidden Bibliographic Details
ISBN:	9780865479814 (pbk. : alk. paper) 086547981X (pbk. : alk. paper)
Summary:	From the Publisher: Ian Anderson started recording music when he was thirteen and launched his own successful record label, Afternoon Records, when he was just eighteen. Now this wunderkind of the music scene has written the ultimate guide for all those aspiring to a career in the record industry. Here Come the Regulars covers territory ranging from a label's image to its budget, focusing on the importance of blogging culture and being in the now, and how to approach potential artists with grace and style. Aside from its essential advice-including a truthful account of the role of attorneys, contracts, and record deals-this accessible guide also includes key practical information ranging from sample legal agreements and press releases (or "one-sheets," as they say in the business) to actual figures in terms of how much money to spend on what (promotion, tour expenses, even T-shirts), specifically geared toward the young upstart with very little in the bank. For those interested in starting their own label, Here Come the Regulars will be the dog-eared, underlined bible on the nightstand.

Table of Contents:

Getting started
Your team of advisers
Branding and beyond
Finding artists
Attorneys
Record deals
Copyright
Mechanical rights
How to approach people and not feel slimy
Manufacturing
Distribution
Digital distribution
How to open doors (without breaking them down)
Booking
Marketing plans
Getting the word out
Radio promotion
The importance of blogs to an independent record label
Merchandising deals
Management
Licensing to entertainment
Saying no to friends
Odds and ends.