Evaluating student recruitment and retention programs /
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| Imprint: | San Francisco : Jossey-Bass, 1991. |
|---|---|
| Description: | 1 online resource (103 p.) : ill. |
| Language: | English |
| Series: | New directions for institutional research, 0271-0579 ; no. 70 Jossey-Bass higher and adult education series Jossey-Bass higher and adult education series. New directions for institutional research ; no. 70. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8211102 |
Table of Contents:
- Setting the context for evaluation of recruitment and retention programs / Michael G. Dolence
- Creating an environment in which evaluation-oriented student information systems can successfully compete for resources / Anthony Lolli
- Evaluating the impact of institutional contacts / Marian F. Pagano, Dawn Geronimo Terkla
- Evaluating the impact of financial aid on student recruitment and retention / Lee Wilcox
- Tracking academic progress within a complex academic environment / Richard D. Howard, Brenda H. Rogers
- Evaluating retention-driven marketing in a community college : an alternative approach / Richard Tichenor, John J. Cosgrove
- Monitoring shifts in campus image and recruitment efforts in small colleges / David Murray
- Evaluating recruitment and retention programs / Don Hossler.